So, you’ve decided you need some professional commercial photography to showcase your business. You’ve gone to the trouble of sourcing a leading photographer, arranged a suitably impressive location, ensured that the products you are promoting are all brand new and clean and intact … and then … oh yes you need a model . Not to worry, we’ll ask one of the employees if they’ll do it … Dave from accounts looked good in his wedding photos, he’ll do. WRONG!
There is a common misconception that professional models are astronomically expensive, are diva like, and won’t work anywhere other than London or Paris. Now whilst we are sure, as with all things in life, this may be true for a few, it is certainly not reflected in our experience, and it may be a costly mistake not to consider commissioning a model for your photoshoot.
Models are professionals, they have worked hard to achieve a career in a very competitive business and they want to do a good job for you. They have invested time and money ensuring they look their very best, and building a collection of outfits that most of us would envy. So how will they save you money on your commercial photoshoot?
Well first and foremost they have years of experience in posing. Sounds silly? No not really. A professional model is comfortable in front of the camera, they will be used to following direction from the photographer, any photographer because they will have worked on literally hundreds of professional shoots with many different photographers. Whether it’s under the lights in a studio, or out on location a professional model will be able to pose instantly and accurately. This means the shot you are looking for can be achieved quickly (saving time), and you will have a whole variety of images to choose from all taken within a few minutes of each other, equalling more photographs for your budget.
I remember working with a male model at Kings Cross railway station in London, his brief was to be photographed in various areas of the station posing as a serious business man on his daily commute. The model was, as we have found all to be, a nice guy who patiently waited while all the red tape that was involved was completed, laughing, joking, enjoying a coffee, and tolerating the less than glamorous broom cupboard style changing room BUT the second the camera was pointed in his direction his whole demeanour became exactly what we had asked him for. Serious business man…on station platform … passing through ticket barriers … using escalators … in the first class lounge. We shot quite literally hundreds of images that day, because working with a model made it easy to do so, and the client was extremely pleased to have a fantastic selection of stunning photographs to choose from.
Another reason to commission a professional model is for business clarity. Dave from accounts may well have looked good in his wedding photos, and might be very eager to pose for company publicity at the moment but what if … he leaves the company or … horror of horrors he’s asked to leave the company! None of us can predict the future, and bad blood down the line could render all of your photographs unusable if your amateur model is no longer amenable, suddenly asking Dave to model isn’t looking so cost-effective.
When you commission a model all of the paperwork is agreed in advance. Both you and they will know exactly how much modelling fee is to be paid, what the images are to be used for and (and this is the key part), the model will sign a Model Release allowing you to use the images as agreed. There is no grey area, no room for misunderstandings and you will have the paperwork to prove it.
So how do you go about finding your model? We appreciate this can be a bit of a minefield, especially if you’ve never worked with models before, but the very best person to start with is the professional photographer you have commissioned for the shoot. He will have worked with many models in his lifetime and he will know which ones are the most suitable for your photoshoot. Here at Alvey & Towers we have models who we work with from all over the country. Sometimes we will source a model in the area that the photoshoot is taking place, and sometimes we will source them from our local area in the East Midlands and they travel with us, or make their own way to the shoot.
In the last twelve months we have carried out commercial photoshoots with models in various locations including London, Leicester, Nottingham, Derbyshire, York, Leeds and even up to Scotland. As well as some amazing fashion photoshoots there were some fairly unusual modelling assignments too including posing as scientists in a quarantined laboratory, a heating engineer laying down lagging in a roof space, and a nurse administering an injection.
So when you are considering your next commercial photoshoot, and you think a model might be needed, give some serious consideration to commissioning a professional .. and if you’re not sure, give us a call for a chat.