COVID-19 How We Are Helping Our Customers To Cope With “The New Normal”

COVID-19 How We Are Helping Our Customers To Cope With “The New Normal”

The many changes brought about by the Covid-19 pandemic have been swift and in some cases drastic. Never has it been more important to be able to communicate clearly both with clients and colleagues to ensure that everybody understands policies, guidelines and new working systems.

A short video, a series of photographic stills or a 3D walkthrough are all excellent ways to get your message across, whether it is instructional or simply to reassure.

Examples of work we have completed for our clients to illustrate how they are getting their coronavirus message across to customers since the advent of the pandemic.

Professional Aerial Photography – Showcasing Your Business From A Different Perspective

Professional Aerial Photography – Showcasing Your Business From A Different Perspective

Aerial photography (or videography) via the use of drones, also known as sUAVs or small unmanned aerial vehicle systems, has landed, and love it or loathe it, it is most definitely here to stay. Over the last few years there has been some bad press for this extremely useful and innovative technology. Usually, when examined in detail the stories of aircraft near misses, property trespass or even public injury can be traced back to ignorant drone “pilots” with no training, displaying total disregard for the detailed rules, regulations and guidelines that have been issued by the Civil Aviation Authority to avoid incidents like these. At Peter Alvey Photography we have been working with our drones for many years now and they have become an invaluable part of our equipment that enable us to offer our clients literally another dimension to their images.

WHO NEEDS AERIAL PHOTOGRAPHY?

Professional elevated or aerial photography is not a new thing, and has been employed by many different industry sectors to showcase their products or services over the years including the construction industry, property developers, domestic and commercial estate agents, telecommunications companies and outdoor leisure and hospitality providers to name just a very few.

Drones can be used for both stills photography and videography to supply images and footage for all sorts of uses including promotion and advertising, progress work, inspections and site analysis, even weddings.

WHAT ARE THE ADVANTAGES OF USING A SUAV?

So what are the benefits of photography and videography shot from a sUAV? Well, traditionally there have been three main options for aerial work, either the use of a fixed mast system, or employment of an aeroplane or helicopter to send your photographer up in.

The benefit of a drone over a fixed mast system is all in it’s versatility. Basically with a drone there are no angle limits, your stills photographs or video footage can be shot from whatever angle you require. Also the fixed mast system for elevated photography is generally limited to a height of around 90 feet, whereas an sUAV can be flown by a qualified operative to the CAA’s specified limit of up to 400 feet. Usually a fixed mast system is operated from a van which has to be driven onto site, this isn’t always practical for some terrains and again a drone wins out here as it can be operated over all terrains (provided they have been approved following an initial online site survey).

The main benefit of a drone over an aeroplane or helicopter is pretty obvious … it’s more economical, it will also be able to fly at lower heights to secure more detailed shots than you would achieve from an aircraft.

LET’S GO – WHEN CAN YOU CARRY OUT MY COMMISSION?

Okay, you’ve decided you need some aerial photography, and you’ve identified where and when you’d like it doing. This is the point at which it is vital that you employ the services of a professional photographer who is a recognised, qualified sUAV operative. There is no cutting corners here, it is a legal requirement in the UK and Europe that your chosen photographer has completed the necessary CAA courses, has a CAA Permission for Commercial Operations (PfCO) certificate, carries adequate public liability insurance (and can prove this) and is working under the CAA’s RPQ-S license. If they do not meet any of these criteria, and something goes wrong they will not be insured.

You’ll need to send your chosen photographer a brief outlining the type of photography or video work you would like doing, and (and this is really important), the exact location details of where you would like the flight to take place. Before your aerial commission can be agreed your drone pilot will need to carry out a series of checks to confirm that the area is suitable to be flown over, and whether any additional permissions need seeking before the flight can take place.

Restrictions on a flight can be in force for a whole range of reasons including flying over populated areas, flying near airports, around military zones, or near police or air ambulance helicopter bases. In the East Midlands for example we have East Midlands Airport to consider, and in the West Midlands there is Birmingham Airport. As well as these larger factors that need consideration, there are also smaller more localised ones including trees, power lines, tall buildings etc. Whether it’s in Leicestershire, Derbyshire, Northants or Nottinghamshire there will always be some extensive pre-flight survey work to do before a flight can be agreed.

FLIGHT DATE AND TIME AGREED – WHAT NEXT?

On the run up to your aerial photography date your photographer will be keeping a very close eye on the weather. If the chosen date proves windy or rainy you should expect your shoot to be postponed, professional photographers will not fly if the weather conditions are not suitable. At best the photographic results will not be as good as they would be on a calmer, dry day, and at worst there may be safety implications.

And so you see, when you commission some professional aerial photography or videography, there is a great deal of pre-flight ground work that is necessary before your shoot can take place. All of that work though will ensure that your aerial photoshoot achieves the very best results for you and your business, and will allow your potential customers to view your services or products from a whole new angle.

Jericho Summer Rock Band PR Photography and Video

Jericho Summer Rock Band PR Photography and Video

I’ve been lucky enough to be working with Jericho Summer this year. It’s been a busy few months shooting publicity stills and two music videos for their new Night Train album.

Jericho Summer is a Southern rock band, formed by Jay Zeffin and Vanessa Joy, who are based on the island of Mallorca in Spain. Gathering together a group of studio musicians to record their debut album Night Train, the album went into the UK New Releases Chart at number 6 when it was released by Devil’s Blade Records in August 2016.

Zeffin and Joy had already been working in the music industry since meeting in 1995, and the Night Train album project resulted through a meeting of Zeffin and ex-Guns N Roses rhythm guitarist Izzy Stradlin in 2012. It was at this time Zeffin also met Marco Mendoza from Thin Lizzy and Richard Fortus from Guns n Roses.

To join the lineup were Albert Lee and Stuart Duncan, plus other musicians such as John Marcangelo, notable for his work with Violinski (“Clog Dance”), the album was recorded digitally between studios in Mallorca, Cumbria, London, Nashville and Los Angeles.

Night Train was released on 12 August 2016 with one video, “Bitchin’ with a Woman”, and a second, “Running Free”, dedicated to Harley Davidson in November 2016. Jericho Summer were featured in the winter edition of the Harley Davidson Owners Group Magazine winter edition 2016.

Photography for the NHS in Bristol

Photography for the NHS in Bristol

I’ve worked with University Hospitals in Bristol for many years now and seen lots of amazing changes over this time. All the staff are so wonderful and the children in the children’s hospital love them to bits!

University Hospitals Bristol NHS Foundation Trust is a dynamic and thriving group of hospitals in the heart of Bristol, a vibrant and culturally diverse city.

With over 9,000 staff who deliver over 100 different clinical services across nine different sites. With services from the neonatal intensive care unit to care of the elderly, they provide care to the people of Bristol and the South West from the very beginning of life to its later stages.

The amazing staff are the lifeblood of the Trust. They provide general diagnostic, medical and surgical services to the populations of central, south Bristol and the north of North Somerset – approximately 350,000 people. These services are delivered from the city centre campus with some services delivered in community settings such as South Bristol Community Hospital. They also provide specialist services such as children’s services, cardiac and cancer services, and other smaller specialist services that are nationally commissioned, to a wider population through the south west and beyond.

Photography for Queens Hospital NHS Foundation Trust

Photography for Queens Hospital NHS Foundation Trust

I have the utmost respect for the wonderful people who work in all areas of the healthcare sector. This was a day spent photographing the fantastic team at Queens Hospital, Burton on Trent working hard to ensure patients receive the very best care whilst they are in hospital.

I’m always disappointed I don’t have more time to chat to the patients who despite their difficulties often seem to happy to chat and be photographed. Its a privilege to be able to meet the patients and work with the staff for the day.